Swoonbug is the digital market for 20Lakh Indian small businesses to thrive.

India has about 20 Lakh small businesses and brands making fashion, accessories and home décor products. They struggle to succeed on large marketplaces because they don’t have the big ad budgets branded companies do. We’re building the platform where these small brands and manufacturers succeed. Every rupee you spend goes to the many small businesses at the heart of India’s economy.

We're proudly made in India

We're India's top online shopping platform for finding your favourite products across fashion and décor at unbelievable prices. Dont believe us? Check it out for yourself. 

CURATED

Each of our products is specially hand-picked to reflect changing tastes and trends.

Controlled

We individually vet each seller to make sure that what you see is always what you get.

COST EFFECTIVE

We source and sell at wholesale prices, eliminating expensive retail costs.

MEET OUR TEAM

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Dipika
Product

Cares deeply about what you, the customer want. Always looks at the data and makes decisions that work in your best interest.

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Varun
Customer Service

Responds to your calls and messages, almost always within 5 minutes. Here to solve any problems you might have!

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Saagar
Design

Cares about where every pixel on our site goes, how every button works and how every banner aligns helping you find products to swoon over.

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Yohan
Technology

Build the systems that help you find the your favourite products within 3-4 clicks.

Our Customers Love Us

Jigyasa

Mcleodganj

"I love how Swoonbug hasn't just brought the most aesthetic sustainable options together, but makes the whole shopping experience seamless with the well-designed curation. Add to it the pricing that's super pocket friendly and value for money! (And kind folx behind the wheels that will solve any customer care issues.)Thank you very much 💛"

Black Alloy Plating Long Jhumka Earrings with Lace Jali Work (ID 270)

Satya

Tinder

“Vishwas and I have always been very conscious of where we shop from, who that money goes to, what the process of the production itself is, and how ethical it is. Continuing to support social impact businesses, to be mindful of what we consume, is something that we realised with Swoonbug. From the colours and sizes available, to the complete kindness and consideration of the team while handling any emergent concerns, we have felt swooned. The comfort of pulling off dresses wasn't something that either of us had while growing up, because of conservatism and patriarchy, dictating our wardrobes. Now the times are different, and Vishwas can pull off that beard and dress, breathing easy and in his skin.”

Black Ikat Cotton Dress (ID 373)

Shree

Vishakapatnam

"I bought this dress from swoonbug... It is really amazing how beautiful the fabric is and how well I felt to carry it.. One of my best options to wear for a date with my husband ❤️Thank you for this beautiful dress.... Will shop soon again ❤️❤️❤️"

Pink Striped Crepe Dress (ID 4092)

Vrushali

Hyderabad

"“The monsoons are here in Hyderabad and I really wanted a great saree to go with it. I got this lovely, soft and red one from Swoonbug and it made for a great rainy-day companion. I love its fabric and feel! It reminded me of how some things in India are timeless- the monsoon and the humble cotton saree.”"

Red and White Printed Cotton Saree (ID 933)

Divya

Bangalore

"This stand from Swoonbug was the perfect addition to my balcony! It has just the right space for a coffee mug or a book. I loved how compact it was and the shipping experience and delivery experience on swoonbug was super smooth. Highly recommended for a cute little corner on your balcony."

Wooden One Layer Planter Stand (ID 4589)

Priyanka

Hyderabad

These earrings were a steal! They look so much more expensive than what I paid for them. Thank you!!

Dangling Long Silver Colored Jhumka Earrings (ID 262)

Rachana

Hyderabad

I've been collecting pots for my garden and I found the perfect bamboo pot on Swoonbug, and for such a great price too! Thank you!

Bamboo Hanging Planters with Adjustable Rope (ID 874)

Ankith

4/11/2019

Loved this shirt! Wear it to parties and to work- highly recommended!

White and Brown Daily Cotton Shirt (ID 4274)

Our Customers Love Us

Jigyasa

Mcleodganj

"I love how Swoonbug hasn't just brought the most aesthetic sustainable options together, but makes the whole shopping experience seamless with the well-designed curation. Add to it the pricing that's super pocket friendly and value for money! (And kind folx behind the wheels that will solve any customer care issues.)Thank you very much 💛"

Black Alloy Plating Long Jhumka Earrings with Lace Jali Work (ID 270)

Satya

Tinder

“Vishwas and I have always been very conscious of where we shop from, who that money goes to, what the process of the production itself is, and how ethical it is. Continuing to support social impact businesses, to be mindful of what we consume, is something that we realised with Swoonbug. From the colours and sizes available, to the complete kindness and consideration of the team while handling any emergent concerns, we have felt swooned. The comfort of pulling off dresses wasn't something that either of us had while growing up, because of conservatism and patriarchy, dictating our wardrobes. Now the times are different, and Vishwas can pull off that beard and dress, breathing easy and in his skin.”

Black Ikat Cotton Dress (ID 373)

Shree

Vishakapatnam

"I bought this dress from swoonbug... It is really amazing how beautiful the fabric is and how well I felt to carry it.. One of my best options to wear for a date with my husband ❤️Thank you for this beautiful dress.... Will shop soon again ❤️❤️❤️"

Pink Striped Crepe Dress (ID 4092)

Vrushali

Hyderabad

"“The monsoons are here in Hyderabad and I really wanted a great saree to go with it. I got this lovely, soft and red one from Swoonbug and it made for a great rainy-day companion. I love its fabric and feel! It reminded me of how some things in India are timeless- the monsoon and the humble cotton saree.”"

Red and White Printed Cotton Saree (ID 933)

Divya

Bangalore

"This stand from Swoonbug was the perfect addition to my balcony! It has just the right space for a coffee mug or a book. I loved how compact it was and the shipping experience and delivery experience on swoonbug was super smooth. Highly recommended for a cute little corner on your balcony."

Wooden One Layer Planter Stand (ID 4589)

Priyanka

Hyderabad

These earrings were a steal! They look so much more expensive than what I paid for them. Thank you!!

Dangling Long Silver Colored Jhumka Earrings (ID 262)

Rachana

Hyderabad

I've been collecting pots for my garden and I found the perfect bamboo pot on Swoonbug, and for such a great price too! Thank you!

Bamboo Hanging Planters with Adjustable Rope (ID 874)

Ankith

4/11/2019

Loved this shirt! Wear it to parties and to work- highly recommended!

White and Brown Daily Cotton Shirt (ID 4274)